The Rise of “Enchanted”: How a 2010 Deep Cut Became a Global Obsession

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If you told anyone back in 2010 that “Enchanted” from Speak Now would one day be one of Taylor Swift’s most-searched songs globally in 2025, they probably would’ve laughed. But here we are. The track is pulling in 550,000 searches a month—beating out some of Taylor’s biggest hits like “Shake It Off” and “Blank Space.”

So what exactly happened?

The Eras Tour Magic

First, let’s talk about The Eras Tour. This isn’t just any concert—it’s a whole journey through Taylor’s music, a celebration of her entire career. When “Enchanted” became the crown jewel of Speak Now during the show, it hit differently. With Taylor’s gown that gave off serious fairytale vibes and the whole cinematic setup, something about the song just clicked. Fans who had heard it before got a fresh perspective, and those hearing it for the first time experienced its magic in a way they hadn’t expected.

TikTok Takes Over

Then there’s TikTok. Over a billion views of videos featuring “Enchanted.” It’s everywhere. From romantic edits to nostalgic montages, the song has become the soundtrack to so many personal moments. The beauty of TikTok is that it gives old songs new life. “Enchanted” has hit a whole new generation, many of whom weren’t even around when Speak Now dropped. To them, it’s like discovering a brand-new track.

Swifties Made It Happen

But here’s where things get real: Swifties are the ones who brought this track back to life. Taylor didn’t need to release a music video or make it a single for “Enchanted” to become a phenomenon. The fans did the work. They streamed it. They shared it. They pushed it to the top. It’s a sign of how things are changing in the music industry—songs can rise not because of mainstream marketing but because of real, passionate fan-driven energy.

Why “Enchanted”?

Why did this song blow up? It’s the way it makes you feel. It’s dramatic and romantic, full of that big, sweeping feeling of love. It’s a song you can’t help but belt out when you’re alone, pretending your life’s a movie. “Enchanted” has this timeless quality—it captures a magic that doesn’t age. And with the release of Speak Now (Taylor’s Version), everything fell into place. The timing couldn’t have been better.

What’s All This Mean?

“Enchanted” isn’t just another viral moment. It’s a testament to how Swifties, as a fanbase, shape culture now. Taylor’s fans aren’t just listeners; they’re creators and curators. They build the momentum. And Taylor? She doesn’t chase trends. She writes songs that stick around long enough for the world to catch up.

So, if you’re one of the millions streaming “Enchanted” and getting lost in that final chorus, know this: You’re not alone. Hundreds of thousands of people are right there with you.

And that, in itself, is a little magical.